Founded and owned by the innovative C-Lim, also known as Cuzzalo Ink, The Grrrd Awards is not just an event—it’s a cultural phenomenon. Held annually on a luxurious three-story yacht in Newport Beach, California, every fall, the Grrrd Awards have earned the title of the “Underground Grammys.” With a mission to merge the underground with the mainstream, this one-of-a-kind award show celebrates extraordinary talent, artistry, and businesses across all genres and industries.
A Legacy of Independence
C-Lim’s journey to building this platform is rooted in his dedication to independence. A visionary entrepreneur, he has successfully launched and managed multiple businesses. Cuzzalo Ink, his flagship company, has become renowned for producing custom masks, including the iconic design featured on an Eminem album cover. He also founded Black N Manly, a premium beard care line for men, and collaborated with Snoop Dogg to launch the bold Make America Crip Again brand.
His influence extends beyond products. As the founder of Cuzzalo Ink Management Group, C-Lim has been instrumental in managing and mentoring rising talents like King Infent, a Garden Blocc Crip rapper from Sacramento. Despite his many business ventures, C-Lim remains an active artist, continuing to release music and collaborate with others. His latest tracks, Real Cripi and Everybody Fake, showcase his authenticity and lyrical prowess.
The Grrrd Awards: A Unique Platform for Excellence
Now entering its 12th year, the Grrrd Awards stand out as the only award show hosted on a yacht. The event celebrates individuals and organizations that go above and beyond in their fields. Through the Grrrd Voting Academy, nominations are open to any artist, business, or extraordinary person, ensuring inclusivity and recognition for all who deserve it.
Over the years, the Grrrd Awards have honored icons like Eminem, Snoop Dogg, E-40, Kendrick Lamar, Tech N9ne, George Lopez, and actors Vincent Ward and Robert Ri’chard. These awards represent a fusion of underground talent and mainstream excellence, highlighting the best of both worlds.
The Vision for the Future
C-Lim’s ultimate goal is to secure a deal to bring the Grrrd Awards to television, expanding its reach to celebrate more talent on a larger scale. Yet, his independence remains a cornerstone of his vision. If no deal materializes, he is ready to push forward and continue evolving the awards independently.
Closing Thoughts
C-Lim’s relentless drive, creativity, and dedication to independence have turned the Grrrd Awards into a cultural milestone. As the founder of Cuzzalo Ink and owner of the awards, he embodies what it means to break boundaries and celebrate excellence on his own terms.
Follow C-Lim and the movement through The Grrrd Awards at @theofficialgrrrdawards. With each passing year, the Grrrd Awards continue to prove that true talent and innovation deserve a spotlight—whether on a yacht or a global stage.
