Emerging from the lo-fi hip-hop scene, Jarju Binks has released a new music video for his single Are You Scared of Love, a deeply introspective and emotionally driven piece that marks his evolution as both musician and storyteller. According to an article by Rolling Hype, the video underlines Binks’s commitment to transforming personal pain into art.
Song and Video Overview
The track “Are You Scared of Love” is rooted in a difficult breakup and the lingering uncertainty that follows. Binks channels his feelings of vulnerability, growth, and self-reflection into the music.
Musically, the song fuses lo-fi textures with heart-bearing lyrics: the production is gentle but layered, creating a mood that is both soothing and haunting.
Visually, the video was filmed in Ealing (London) and employs a soft pink filter to match the emotional tone of the piece. The visuals alternate between tender moments and fading memories, echoing themes of love and loss.
Artistic Journey
Binks started producing music at age 17, first as a beat-maker using FL Studio and experimenting across genres.
He credits his earlier, less-noticed work as the foundation for his current rebirth—now defined by a clearer artistic vision and a willingness to lean into vulnerability. His stage name is a playful reference to the Star Wars character “Jar Jar Binks,” yet for him it now symbolizes embracing individuality and transformation.
Why This Matters
Emotional Resonance: The song speaks to anyone who has felt the sting of heartbreak and the sometimes messy path toward healing.
Genre-Blurring: Binks is helping shift lo-fi from pure background ambiance into a more cinematic, narrative-driven form—melding intimate production with storytelling.
Authenticity: The fact that the track began as a bedroom demo and evolved into a studio release shows his commitment to craft and the authenticity of his process.
In Summary
“Are You Scared of Love” is more than just another lo-fi track—it’s a thoughtful exploration of love, hurt, and self-discovery. With its delicate production, visually rich video, and deeply personal subject matter, Jarju Binks stakes a claim as a rising voice worth watching in the genre.
